Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is the first business book that is actually caters to designers and other visual people. Let me put it another way: If every business book was this well thought out and as highly visual, designers would be running the business world. It is the first business book I have seen that takes an all out visual approach to the business concepts being explored. Books such as Baked In started the trend with their nice illustrations and diagrams that were more designer oriented. Business Model Generation takes this to a whole new level. The entire book is full of well developed sketches and visual models that will really help designers get their head around business models.
I have previously been critiqued by several people from the business world for recommending “business” books that they do no consider to be true business books. However it is my belief that many of the books I have previously recommended are good intros to business books for designers. They give designers some basic concepts and grounding and get them comfortable with the world of business. However Business Model Generation is a business book that designers will enjoy and be comfortable with right out of the gate. It not only explores complex business concepts but actually makes it enjoyable for those of us who are visually inclined.
Creating a business model that works is central to creating a sustainable profitable business whether it is a design studio, the next twitter or a pizza store. It is something that all entrepreneurs or designers thinking of starting a business need to wrap their heads around.
Business Model Generation explores everything from what a business model is and the parts that make one up through to how to successfully construct one, all in ways that designers will understand straight away – theres some of that funny business language mixed in there, but the sweet diagrams and visuals will break it down for you in no time.
Business Model Generation is divided into five sections:
Canvas – Defines what a business model is, shows you the basic building blocks of a business model and describes a tool for business model construction called the canvas.
Patterns – Looks at and breaks down several recently developed business models.
Design – Breaks down the building blocks you will need to use to design you robustness model.
Strategy – Looks at the environments business models exist in, how to evaluate a business model and managing more than one business model.
Process – Walks you through the process of designing a business model from the ground up.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers provides a hugely visual framework for designers or other visually included people to understand and construct innovative business models. If there’s one business book designer’s interested in running their own business should be purchasing this year it’s, without a doubt, Business Model Generation.
Have you read Business Model Generation? Share your thoughts and opinions in the comments.